Syracuse Basketball: 5-star Overtime Elite wing who likes ‘Cuse inks Adidas NIL deal

Five-star sophomore wing Adam Oumiddoch, a top-20 national prospect from the Washington, D.C., market who has said he has an interest in Syracuse basketball, has signed a name, image and likeness deal with Adidas.

Adidas, a German company with a North American headquarters in Portland, Ore., said in a press release this week that it had signed four players out of the Atlanta-based professional league Overtime Elite as NIL brand ambassadors, including the 6-foot-6 Oumiddoch.

The shooting guard/small forward, who hails from Springfield, Va., played his freshman season for Bishop O’Connell High School in Arlington, Va., before transferring to Overtime Elite for his sophomore year.

To date in the 2023-24 campaign, while competing for Overtime Elite’s Cold Hearts, Oumiddoch is putting forth an excellent sophomore season.

In late July of last year, during an interview with media outlet Pro Insight, Oumiddoch discussed the early stages of recruitment, noting that the Orange was among numerous college programs on his radar. It should be noted that the current ‘Cuse coaching staff has deep ties to the talent-rich Washington metropolitan area.

Five-star Adam Oumiddoch, who likes Syracuse basketball, has an NIL deal with Adidas.

Per the Adidas announcement, its new NIL brand ambassadors will have “an unprecedented platform to build relationships within adidas, and the brand in turn secures early exposure to next-generation stars. The newly minted NIL ambassadors will not only embody the spirit of adidas Basketball but will also have access to educational opportunities ranging from product testing to visiting adidas headquarters to mentorship opportunities and NIL preparedness.”

According to Overtime Elite’s Web site, at the time of this writing, Oumiddoch was averaging 12.8 points, 1.3 assists, 3.3 rebounds and 1.1 steals per game, while making 44.3 percent from the field, 34.6 percent from beyond the arc and 83.3 percent from the free-throw line.

Additionally, Oumiddoch has played a key role as the Cold Hearts are hovering near the top of the Overtime Elite regular-season standings.

His early scholarship offer sheet includes schools such as Maryland, Old Dominion, Bryant, Illinois, Memphis, Mike Hopkins-led Washington, Providence and Kansas State, according to recruiting Web sites.

His offer list will undoubtedly grow, especially as college coaches can begin initiating direct contact with 2026 prospects starting on June 15 of this year. I’m anxious to see whether Syracuse basketball ends up offering Oumiddoch.

All of the primary recruiting services place him in the top 40 overall in the sophomore cycle. His highest national ranking currently comes from ESPN, which has Oumiddoch at No. 16.

When I wrote this column, the industry-generated 247Sports Composite ranked him as five stars, No. 28 nationwide, No. 8 at shooting guard and No. 2 in Georgia within the 2026 class.

Beyond Oumiddoch, other Overtime Elite players this term include Syracuse basketball 2024 commit Elijah Moore, a four-star shooting guard, 2025 four-star point guard Tyler Jackson, who officially visited the ‘Cuse in late January, and 2026 combo guard Parker Robinson, who took an unofficial visit to the Hill in late August of 2023 to compete in the Orange’s annual Elite Camp.