5-star PG being prioritized by Syracuse basketball inks 5-figure NIL deal

On multiple occasions in recent months, I’ve come across interviews given by 2024 five-star prospect Elliot Cadeau where he notes that Syracuse basketball is among the college teams in regular communication for him.

The 6-foot-1 Cadeau, a consensus top-10 prospect in his class according to the primary recruiting services who is by and large deemed the No. 1 point guard across the country in 2024, reiterated that in a recent interview with college basketball insider Adam Zagoria.

In the story by Zagoria on nj.com, Cadeau said that some of the squads recruiting him the hardest, at least for now, include the ‘Cuse, Texas Tech and Tennessee.

As encouraging as that is, what I found most fascinating about this piece by Zagoria centers around Cadeau signing a five-figure international name, image and likeness (NIL) deal.

Syracuse basketball offered a scholarship to five-star point guard Elliot Cadeau last November.

According to Zagoria, Cadeau has signed a five-figure NIL deal with Swedish vitamin drink Vitamin Well. The company’s Web site, by the way, says Vitamin Well is available in more than 30,000 stores across 35 countries.

Cadeau, a sophomore at Bergen Catholic High School in Oradell, N.J., has to make two social-media posts on behalf of the company each month as part of his deal with Vitamin Well, per Zagoria.

Cadeau’s mother is Swedish, and his father is from Haiti. The Orange recruiting target also has NIL deals with Swedish company Flowlife and American companies Leaf Trading Cards and Wilson Sporting Goods, according to Zagoria, who notes that Cadeau is represented in NIL agreements by the New York-based Roc Nation Sports.

Zagoria writes that Cadeau is “believed to be the first American high school athlete to sign an international NIL deal.” Pretty cool stuff for this young man.

Rated the No. 1 point guard nationwide in the 2024 class by numerous recruiting services, Cadeau runs on the AAU circuit with the New York City-based New Heights Lightning, which plays in Nike’s EYBL league.

According to his Twitter page, Cadeau just landed an offer from Maryland. Besides Syracuse basketball and the Terrapins, his other offers include from Seton Hall, Providence, St. John’s, Texas Tech, Tennessee, Oklahoma State, TCU, UMass, Howard and Siena.

All of the main recruiting services place him in the top-10 overall within the 2024 class, and Rivals.com currently has him the highest nationally, at No. 6. Cadeau is likely a significant contender for the No. 1 ranking in this cycle.

Per Zagoria’s piece, starting in June, Vitamin Well will run free basketball camps in Sweden that Cadeau will attend, along with camps in the United States. So unbelievably awesome.