Syracuse Football: On3 NIL Valuations of top-5 'Cuse players, led by QB Kyle McCord

Quarterback Kyle McCord, the four-star transfer from Ohio State who will spend his senior season with Syracuse football, currently has the highest On3 NIL Valuation among Orange players.

This should come as no surprise. McCord, who was a five-star prep recruit from New Jersey, put forth a solid 2023 term for the Buckeyes and was rated as one of the top quarterbacks in the transfer portal this off-season.

I'll list below the other Syracuse football players in the top five on the team as it pertains to their On3 NIL Valuations, but first, a little context. Per the On3 Web site, this valuation "sets high school and college athletes’ projected annual value (PAV) by combining Roster Value and NIL (name, image and likeness)."

Leaders of On3, a fast-growing national media outlet and recruiting service, say their On3 NIL Valuation is a proprietary algorithm that "establishes the overall NIL market and projected 12-month growth rate for an Athlete by measuring two categories: Roster Value and NIL."

This valuation can ebb and flow from week to week, and the data I'm including here was as of Thursday evening when I wrote this article.

The On3 NIL Valuations of the Syracuse football players in the top five on the squad.

No. 1, Kyle McCord
Senior quarterback
Mount Laurel, N.J.
On3 NIL Valuation: $840,000
On3 NIL 100 ranking: No. 45 (this top 100 includes football, men's basketball and women's basketball, at the high school and college levels)
College Football NIL ranking: No. 30

No. 2, Oronde Gadsden II
Redshirt junior tight end
Fort Lauderdale, Fla.
On3 NIL Valuation: $437,000
College Football NIL ranking: No. 171

No. 3, Marlowe Wax Jr.
Senior linebacker
Baltimore
On3 NIL Valuation: $384,000
College Football NIL ranking: No. 213

No. 4, Enrique Cruz Jr.
Redshirt junior offensive lineman
Chicago
On3 NIL Valuation: $331,000
College Football NIL ranking: No. 258

No. 5, LeQuint Allen Jr.
Junior running back
Millville, N.J.
On3 NIL Valuation: $204,000
College Football NIL ranking: No. 540

Beyond the top five, specific On3 NIL Valuations aren't listed. That being said, the players at No. 6 through No. 10, in order, are senior defensive back Justin Barron, junior defensive back Devin Grant, incoming freshman wide receiver Emanuel Ross, redshirt junior quarterback Carlos Del Rio-Wilson, and redshirt sophomore quarterback Braden Davis.