Syracuse basketball 4-star target Kiyan Anthony scores first major NIL deal

According to media reports and his Instagram page, Syracuse basketball 2025 priority recruit Kiyan Anthony has forged his first major name, image and likeness (“NIL”) agreement.

The 6-foot-5 Anthony, a four-star shooting guard out of New York City who received a scholarship offer from the Orange coaching staff last November, announced a partnership with underwear brand PSD for his own collection with the privately held company based in Irvine, Calif.

I didn’t see any financial terms of this NIL deal disclosed in various reports. In doing a little research, I found out a cool tidbit about PSD.

This company was founded in 2007 by brothers Curt and Ryan Flaitz in Upstate New York. The Flaitz brothers are from Hornell, N.Y., which is about an hour south of Rochester.

Kiyan Anthony, a 2025 four-star shooting guard, plans to officially visit Syracuse basketball at some point.

In an article from On3 senior editor Jeremy Crabtree, Kiyan Anthony says his partnership with PSD is “a collaboration that represents my style and my love of basketball. Together, we’re going to redefine what it means to be comfortable and confident both on and off the court.”

Curt Flaitz, PSD’s co-founder and CEO, added, “We’re proud when we are someone’s first-ever deal and value that he trusts us. It’s another testament to the brand’s longevity when the next generation has the same excitement as the generation before them.”

Anthony, the son of Syracuse basketball legend and long-time NBA star Camelo Anthony, has a massive presence on social media, and I envision him landing many NIL deals in the future.

When I wrote this article, Kiyan Anthony had an On3 NIL Valuation of $515,000, although this metric can fluctuate from week to week. That figure placed Anthony at No. 7 across the country among high-school basketball players.

He also checked in at No. 94 overall in the On3 NIL 100, which includes both high-school and college athletes and ranks them by their On3 NIL Valuation.

Kiyan Anthony is a junior at the powerhouse Long Island Lutheran High School in Brookville, N.Y., which is a member of the loaded 10-team National Interscholastic Basketball Conference (“NIBC”).

This spring and summer, he had a breakout AAU season for the Baltimore-based Team Melo in Nike’s EYBL league. As recruiting services have updated their 2025 national rankings of late, Anthony has vaulted into the top 40 around the country.

Multiple recruiting Web sites also presently rate him as a top-10 shooting guard and the No. 1 prospect in New York state within this cycle.

Besides the Orange, his offer sheet includes teams such as West Virginia, UCF, Michigan, Maryland, Dayton, Florida State, Pittsburgh, Albany, Illinois, Indiana, Tennessee, Seton Hall, UMass, Providence, Memphis, Bryant, George Mason and Manhattan.

Per reports, Kiyan Anthony has an official visit scheduled to Florida State from October 13 to October 14, and he has said on several occasions that he also wants to officially visit Syracuse basketball, Indiana and Michigan.